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Have you ever thought about how to succeed via social business?
Here we’ve collected the 20 simplest rules to achieve social business success. Hopefully these rules will provide a direction for your business:

1. Searchability = visibility;
2. Being found is a business imperative;
3. Relevancy boosts rank;
4. Actionability drives conversions;
5. Companies are not inherently social (but people are);
6. Conversations generate awareness;
7. Utility establishes goodwill;
8. Brand participation wins raving fans;
9. Authenticity builds trust;
10. Originality stimulates word of mouth;
11. Interactivity aids recall;
12. Transparency builds trust;
13. Integrity breeds loyalty;
14. Portability opens new markets;
15. Shareability syndicates your stuff x100;
16. Measurability helps you optimize;
17. Empowered customers are in control;
18. Online experiences define your brand;
19. Brands who tell the best stories win;
20. In business, winning is everything.